Royals Are Taking The Game Of Catch To A Whole New Level

  

The Kansas City Royals are finding a new way to contribute to a great cause. They are doing a charity event that benefits the Kansas City MLB Urban Youth Academy. This event is called, "Relay the Way," where 2,500 Kansas City residents will relay a baseball all the way from Union Station to Kauffman Stadium, which is a 9.49-mile stretch. But this is not just any normal baseball; VML, the ad agency funding the event, has created a “smart baseball” that will be thrown from Union Station to Kauffman Stadium, and then used for the Opening Day game’s first pitch. This “smart baseball” will store 100,000 – 200,000 pieces of text that have been sent in from not just the 2,500 people throwing the ball, but also from anyone that wishes to have their words forever inside of a high-tech baseball. The only fee for having a message stored in the ball is a donation of at least $1, and all proceeds given for messages will be relayed to the urban youth academy. This baseball will be put on display in the Royals' Hall of Fame, where anyone with a smartphone can access the text stored in the baseball. I think this is such a cool and innovative way to bring a community together for a home run of a cause!

http://www.sporttechie.com/2016/04/03/royals-using-smart-baseball-make-donating-charity-simple-as-playing-catch/